Build a Robust Sales Pipeline
A long sales cycle demands a healthy sales pipeline. Start building tomorrow’s pipeline, today.
Engage future buyers – roughly 95% of your prospects are not currently in the market for your offering. Build & maintain engagement with these prospects for when their demand matures.
Generate Inbound Demand – Don’t just capture leads – create interest that leads to future sales opportunities.
Create Targeted Relationships
Build Relationships First: We connect and build relationships with key prospects making life easier for your sales team.
Network Expansion: Strengthen your connections with target accounts for future opportunities.
Targeted Approach: Use your existing lists or we can develop new ones to reach specific prospects effectively.
Establish Authority, Earn Trust
Publish High-Value Content: Build high levels of trust and credibility by sharing relevant and authoritative insights. Businesses buy from people they know and consider trustworthy.
Control Brand Positioning: Shape how your brand is perceived in the market.
Create Brand Preference: Foster loyalty and preference for your solution.
Increase Visibility & Awareness
LinkedIn isn’t about volume, it’s about quality and relevance. Build your reputation with the people that truly matter.
Greater Network Reach: Expand your connections and audience.
High Contact Frequency: Engage with your audience regularly.
Personal Branding: Leverage LinkedIn, podcasts, events and media to build your profile.
Perfect for cleantech B2B
Tackle all your chronic growth issues:
A very specific market of high-value prospects.
Target specific contacts in high-caliber accounts that match your ideal customer profile. Tailor your approach to each role.
Buyers unaware of your solution and how that could solve their problems.
Leverage content and a targeted presence that delivers awareness of your solution's advantages to the right people.
Long sales cycles extending over many months.
Build an extensive sales pipeline to compensate for long sales cycles. Shorten the cycle by catering to their buying approach. Develop strong relationships and nurture until their need matures.
Low trust due to unexceptional credibility and authority.
Take advantage of thought leadership to boost your credibility and authority while positioning your technology as a top contender.
Complex buying processes with multiple decision makers
Enable buyers to drive the sale by being highly responsive to their workflow. Build and nurture relationships with your champions.
Example Use Cases
Create awareness and build credibility for your solution while also establishing what makes your offering so special for your prospects.
Make the people that matter aware of why your technology or solution is most suited to their needs while showcasing your expertise in the market.
Differentiate your offering from competing solutions and hit the right notes to get key accounts listening to what you have to say.
90% of decision makers are more receptive to sales outreach after high-quality thought leadership (1)
57% note thought leadership raises awareness for lesser-known brands (2)
75% of executives researched products after engaging with thought leadership (1)
75% of decision-makers trust thought leadership content over traditional marketing (1)
(1) Edelman (2024), (2) LinkedIn (2024)
Invest in consistent pipeline development and improved readiness to convert future opportunities.
Most prospects in the cleantech space aren’t actively searching for solutions, making it essential to engage with future buyers before demand matures.
Focus on relationship-building and strategic outreach to ensure you remain top-of-mind for when prospects are ready to act. A targeted approach helps create a reliable pipeline of qualified leads while optimizing the sales funnel for long-term growth. Make your sales team’s life easier!
Attract channel partners at home or abroad without the typical barriers of prohibitive costs and high resource demands.
Having the ability to attract distributors, resellers, integrators, installers or any other type of channel partner can be a powerful force multiplier for growth.
Build and map distribution networks that cover your total addressable market – and then create the right partner programme, content, tools, and campaigns to attract them.
Attract the right partners and build a partner ecosystem that elevates your business.
Leverage strong thought leadership with a powerful LinkedIn presence to attract opportunities and attention from potential partners with the right attitude, skills, resources and ideals to build lasting partnerships.
A well-built partner ecosystem can be a powerful competitive advantage.
- investors and financing partners
- R&D partners and research institutions,
- government agencies,
- technology providers,
- utilities and infrastructure entities,
- community leadership,
- industry associations,
- technology integrators,
- contractors,
- specifiers,
- industry and media analysts,
- key suppliers…
Features & options
Original Thought Leadership
Industry-specific, valuable content that sets you apart and establishes authority and trust. Original research, strategic perspectives etc.
Cornerstone Content
Thorough content planning that keeps you top of mind. Builds credibility and familiarity, guides prospects through their journey.
Key Prospect Targeting
Track and gain access to key account targets. Establish warm relationships with champions using an ABM approach.
Audience Development
Custom-build your audience by attracting relevant connections / followers and augmenting it with enriched data target lists.
Team Mode
Supporting a team of 2-3 C-suite or senior sales executives can have a multiplier effect. Staff-generated content support and training.
Personal Branding
Profile optimization, podcast interviews, speakerships, media coverage to build a strong personal brand.
Addon Campaigns
Augment your content strategy with email campaigns, influencer outreach, newsletters, personalized messaging or paid ads / retargeting.
Custom Strategies
Tailor-made strategies and tactics to reach your specific goals. Viral campaigns, marketing automations, major content launches and more.
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Frequently Asked Questions (FAQ)
If you need any additional information, click on the support bubble in the lower right for a prompt answer.
What advantages do you offer Cleantech businesses?
We only work with cleantech businesses – manufacturers, integrators, EPCs, and so on. We’ve established a foundational understanding of the markets for these solutions over time and built unique resources such as large databases, toolkits and a powerful partner ecosystem. Check out our free resource section for access to some these.
Can any Cleantech business use this approach?
Our demand generation approach can produce excellent results, but it does have certain prerequisites to succeed.
1) Most of your prospective targets should actually be on LinkedIn. This is not a problem for most cleantech B2B businesses as this space is generally pretty active. However, there may be some micro-niches that are not easily found or identifiable on LinkedIn.
2) You also need a sales team (or part of it) that is able to work with us towards building their long-term opportunity pipeline. We’d need their support and input from start to finish
3) You also need to aim for long-term results. Demand generation and content marketing take time to produce the desired results. There are some quick wins we can aim for but it is by and large a strategy suited for significant long-term results.
We already use LinkedIn and produce content internally, can you help improve our results?
Yes, we can offer guidance for a successful Demand Generation programme while your internal team handles content production and LinkedIn.
Can you manage our team's LinkedIn?
Yes, we certainly can. We typically suggest a mix of 3-4 key SDRs, Account Managers, or C-suite directors to be involved in a process that focuses on specific key accounts. We call this “Team Mode” and it allows you to attain greater reach, to achieve a clearer message and to access prospects through different people.
When can we expect to see results?
Demand generation through thought leadership and account-based marketing is a long-term strategy. Although you may start seeing some results after a couple of months it will take some time for the many benefits of such an approach to show.
Don’t forget, you will be building preference in your targeted key accounts and the 95% of your market not buying right now. When these accounts mature is up to them – but you’ll be at the top of their list when they do. The 5% low-hanging fruit can be pursued with lead generation campaigns.
Do you use AI to produce content?
Our content is produced by humans but we use AI to support ideation and to explore creative avenues. As the landscape in AI develops we will adapt and harness aspects of it to support the production of the highest quality and value content.
How do you ensure the content reflects my personal brand and voice?
It takes a bit of time to really get you, the team, the solutions you offer and your brand’s tone. We make sure to encapsulate all this into your content by making sure to have frequent meetings, getting lots of feedback early on and learning from your input on a regular basis. We also make sure to match what your market is looking for and bring the two together.
Is a paid LinkedIn subscription required?
In some cases it won’t be necessary, in others it could be highly recommended. LinkedIn Sales Navigator or a paid subscription can offer certain advantages. We would need to consider your current situation before making a recommendation, including your existing prospecting resources.
Can you help train our team?
Yes, we offer training for CxOs, Directors, and SDRs.
What languages can you work with?
Despite our international client base we only work in English and only produce content in English.
What security and confidentiality measures do you have in place?
We can provide a Non-Disclosure Agreement and we don’t outsource our work to third parties unless we get your express written permission to do so.
Sensitive file transfers happen through a secure ISO 27001 compliant file transfer platform. Please don’t send anything sensitive over through any other means as we’ll provide you with a secure link to upload your files. Upon final signoff we will delete all sensitive data.
Want to find out more? Get in touch!
Complete the form to find out more about how you can quickly start building relationships with your top target clients.
We’ll arrange a free consultation to discuss your goals and your options for implementing a sustainable growth strategy.